Market Entry UAE & Middle East Execution Advisory

Simone Jucker (Founder)

Simone Jucker is a strategic advisor and trade consultant with over two decades of experience supporting international organizations across the Gulf region, the UK, and Canada.

She has held senior leadership roles including Former CEO of the British Chamber of Commerce Abu Dhabi, Trade Commissioner for the Embassy of Canada covering the Gulf, and Executive Director of Edunova. Simone advises international companies on market entry, regional expansion, and partnership development, working closely with governments, embassies, chambers, and corporate stakeholders.

She is known for delivering commercial growth, strengthening organizational reputation, and creating measurable value across public and private sectors.

Simone Jucker (Founder)

Simone Jucker is a strategic advisor and trade consultant with over two decades of experience supporting international organizations across the Gulf region, the UK, and Canada.

She has held senior leadership roles including Former CEO of the British Chamber of Commerce Abu Dhabi, Trade Commissioner for the Embassy of Canada covering the Gulf, and Executive Director of Edunova. Simone advises international companies on market entry, regional expansion, and partnership development, working closely with governments, embassies, chambers, and corporate stakeholders.

She is known for delivering commercial growth, strengthening organizational reputation, and creating measurable value across public and private sectors.

Simone Jucker (Founder)

Simone Jucker is a strategic advisor and trade consultant with over two decades of experience supporting international organizations across the Gulf region, the UK, and Canada.

She has held senior leadership roles including Former CEO of the British Chamber of Commerce Abu Dhabi, Trade Commissioner for the Embassy of Canada covering the Gulf, and Executive Director of Edunova. Simone advises international companies on market entry, regional expansion, and partnership development, working closely with governments, embassies, chambers, and corporate stakeholders.

She is known for delivering commercial growth, strengthening organizational reputation, and creating measurable value across public and private sectors.

Liz Beneski (Senior Advisor)

Liz Beneski is a senior business leader and trade advisor with more than three decades of experience across hospitality ownership, entrepreneurship, marketing, and bilateral trade between the United States and the Gulf region.

She recently served as Executive Director of the American Chamber of Commerce Saudi Arabia, following six years as Chief Executive Officer of the AmCham Abu Dhabi. Prior to this, she built and operated franchised hotel properties, restaurants, and hospitality ventures across Texas and Louisiana, bringing hands-on commercial leadership to her advisory work.

She is known for her relationship-driven leadership style, strong advocacy for US–UAE business collaboration, and ability to translate trusted networks into sustained commercial growth across the region.

Liz Beneski (Senior Advisor)

Liz Beneski is a senior business leader and trade advisor with more than three decades of experience across hospitality ownership, entrepreneurship, marketing, and bilateral trade between the United States and the Gulf region.

She recently served as Executive Director of the American Chamber of Commerce Saudi Arabia, following six years as Chief Executive Officer of the AmCham Abu Dhabi. Prior to this, she built and operated franchised hotel properties, restaurants, and hospitality ventures across Texas and Louisiana, bringing hands-on commercial leadership to her advisory work.

She is known for her relationship-driven leadership style, strong advocacy for US–UAE business collaboration, and ability to translate trusted networks into sustained commercial growth across the region.

Liz Beneski (Senior Advisor)

Liz Beneski is a senior business leader and trade advisor with more than three decades of experience across hospitality ownership, entrepreneurship, marketing, and bilateral trade between the United States and the Gulf region.

She recently served as Executive Director of the American Chamber of Commerce Saudi Arabia, following six years as Chief Executive Officer of the AmCham Abu Dhabi. Prior to this, she built and operated franchised hotel properties, restaurants, and hospitality ventures across Texas and Louisiana, bringing hands-on commercial leadership to her advisory work.

She is known for her relationship-driven leadership style, strong advocacy for US–UAE business collaboration, and ability to translate trusted networks into sustained commercial growth across the region.

Regional knowledge. Experienced people.

Regional knowledge. Experienced people.

Regional knowledge. Experienced people.

About Us

Experienced judgement, applied where it matters most

Our team

Senior advisors with real operating experience

Simone Jucker (Founder)

Simone Jucker (Founder)

Simone Jucker (Founder)

Liz Beneski (Senior Advisor)

Liz Beneski (Senior Advisor)

Liz Beneski (Senior Advisor)

Direct access

Relevant experience

Clear scope

Independence and objectivity